Legible to your customers
GTM Clarity. Know what to say.
Get clear on what to say, to whom, and how to reach them, then build the go-to-market system that does it. GTM Clarity spans the whole arc: from deciding your one sentence and your wedge, to a formalized playbook, to a running go-to-market machine your team owns.
The problem
It isn't a marketing problem. It's a clarity problem.
You can explain it five ways, and none of them stick.
Prospects nod, then don't buy. You keep rewriting the headline when the real gap is the position underneath it.
You sound like everyone else in your category.
Your pitch could sit on three competitors' sites, so buyers default to price or to no decision at all.
You're running every tactic, but none of them convert.
Posting, emailing, campaigns, all going at once. Without a sharp position and one wedge, each tactic works harder for less.
Nod at one of these? That's the deal you're leaving on the table.
How it works
From blur to the words that land
Clarity is a decision, not copy. We decide it, document it, then build the system that runs it, and you own every layer.
Decide the position
Separate product from channel from model, choose your one wedge, and land the one sentence. Positioning before tactics, every time. (This is the Jam.)
Productize the message
Turn the decision into a reusable messaging set and real, specific ICPs your whole team can use.
Map the go-to-market
The full offer × customer × channel map, wedge highlighted, gaps named, plus the outreach playbook to run it.
Build & run the machine
Stand up the channel and content infrastructure across multiple wedges, with your team trained to operate it without you.
Pricing
Three ways in
Each tier is a complete step you own. Start where you are. The Jam credits 100% toward the Map + Playbook or a Build within 30 days.
Early / blurry founder
Start with the Jam: decide your wedge and sentence.
Past PMF, tactics feel hit-or-miss
Start with Map + Playbook or a Build: install the system.
2-hour 1:1 · recorded
GTM Clarity Jam
$1,500
Walk in with a blur. Walk out with a decision, a wedge, and a 90-day plan you own.
- A live, recorded working session: we make the decisions together, you don't wait for a deck
- The core untangle: what you actually sell vs. how people find it vs. how you make money
- A real positioning decision → one sentence (the alternative you beat, the value only you give)
- Five customer profiles cut to the one that's urgent
- A gap map that shows why your best-fit buyers aren't converting yet
- Your decided wedge (offer × customer × channel) plus the one next move for 90 days
- Leave-behind: a recap artifact and your Sentence one-pager, both yours to act on Monday
- A diagnosis of your biggest remaining gap (reach, measurement, or deeper GTM) and what to do next
- Credits 100% toward the Map + Playbook or a Build within 30 days
~2–3 weeks · workshop + async build
Map + Playbook
$5,000
Walk out with the system to run your wedge.
- Productized messaging set: tagline, one-liner, elevator, audience variants, objection reframes
- Refined ICP profiles (JTBD, pains, watering holes, triggers)
- The full GTM map, formalized, with the wedge highlighted
- First-wedge outreach playbook: channel, message, cadence, CTAs, metrics
- A sequenced 90-day plan
scoped per engagement
GTM Build
$15k–$25k
We don't just hand you the plan. We build the machine and get it running.
- 2–3 wedges fully built, not just documented
- Channel infrastructure stood up (email, content engine, lead capture + nurture)
- A repeatable content engine running
- Done-with-you execution with your team trained to run it
- A measurement spec your team can run to see what's actually working
Who it's for
This is for you if…
- You're selling multiple things and need to focus
- Pre- or post-PMF, but the message isn't landing
- You want to run the system yourself, not rent it forever
This isn't for you if…
- You want done-for-you marketing forever
- You're not willing to commit to a single focus
Where it fits
One arc: clarify, get found, get command.
Each line stands alone, and each makes the next one work harder. Start where you're stuck; grow into the rest.
Questions
Good questions.
No retainer, no bloat. We decide it together, your team runs it, and you own every artifact. I'm on call, not on the meter.
Start at $1,500 with the Jam. It pays for itself in clarity, and it credits 100% toward the Map + Playbook or a Build within 30 days.
The Jam is where the decisions get made in two hours: what you sell vs. how people find it, your position, the one urgent customer, and the wedge to run, plus a diagnosis of your biggest gap. The Map + Playbook turns those decisions into a formalized, runnable system: messaging, ICPs, the full map, and an outreach playbook.
One next step
Selling five things to everyone and nothing's landing?
In two hours we separate what you sell from how people find it, decide your position, and pick the one wedge to run for 90 days. Decisions, not a deck. That's the Jam.
Book a Pre-Jam Consult →