Legible to AI
Groundswell AI Discoverability. Get found & cited.
Become the brand AI recommends when your buyers ask, by earning genuine community consensus across the sources models trust, not by buying placements. Groundswell spans the whole arc: see where you stand, earn authority through your own distribution, then run the system that sustains it as models change.
The problem
Buyers ask AI for a recommendation. Your competitor is the answer.
You're invisible in ChatGPT, Perplexity, Gemini, and AI Overviews.
51% of B2B software buyers now start their research in an AI chatbot more often than Google — and you're not in the answer they read.
AI describes you wrong, or not at all.
The model learned an outdated or vague version of you, so it hedges or hands the recommendation to someone else.
Agencies want to sell you placements.
Bought citations and faked posts don't hold. ~84% of AI citations come from earned, third-party sources models trust; paid placements are barely 0.3%.
Nod at one of these? You're invisible exactly when buyers are deciding.
Sources: G2, The Answer Economy (2026) · Muck Rack, Generative Pulse: What Is AI Reading? (2026)
How it works
From invisible to the recommendation
Winning used to mean mind share: the brand buyers thought of first. Now they ask AI, so what counts is model share: the name it recommends. Here's how we move you from one to the other.
Measure your model share
We put the exact questions your buyers ask to ChatGPT, Perplexity, Gemini, and AI Overviews, and score how often you come up. That baseline is your starting line.
Map where AI gets its answers
AI doesn't invent recommendations; it pulls from a specific set of sites, reviews, and communities in your market. We rank the ones that actually move the answer for you.
Make your own content legible
We shape your site and content so AI can read you clearly and describe you accurately, instead of guessing or handing the answer to a competitor.
Earn genuine consensus
Using your own audience and channels, we build real mentions in those trusted places. Earned, never bought; AI is built to discount the fakes.
Measure the change, hand you the keys
We re-measure against your baseline to show what moved, then train your team to keep it climbing.
Pricing
Start where you stand
See where you stand, earn the consensus, then systematize it. The Audit credits 100% toward a Build within 30 days.
Traffic eroding, AI omits you
Start with the Audit: see exactly where and how to win citations.
Message already clear, reach is the gap
Go straight to an Authority Build.
entry
AI Visibility Audit & Opportunity Map
$1,500
Not 'are you invisible?' It's the map out you can't self-serve.
- Share-of-Model across 4 engines for 20–40 real buyer prompts
- Competitor Share-of-Model: who's winning your citations and why
- Your source/citation map = your ranked seeding targets
- Accuracy check: where AI mis-describes you
- A prioritized 30/60/90 roadmap (credits toward a Build)
~90 days · the hero
Groundswell Authority Build
$15,000
Become the answer because the web genuinely agrees you are.
- Owned foundation: schema, llms.txt, entity association, answer-first content
- A consensus-seeding strategy built on your existing distribution channels
- The campaign run in your priority category's trusted communities
- Third-party verifiability signals the models weight
- Baseline → re-measure shows what moved, with your team trained to continue
the system
Groundswell Authority Engine
from $30,000
The system that keeps you the answer as models change.
- Everything in the Build, extended across multiple categories and platforms
- A standing system to maintain consensus as models retrain and update
- Governance + a refresh motion your team runs, with refreshes on demand ($1,200), never a retainer
- A durable authority apparatus you own, not a campaign you repeat
Keeping it fresh, on your terms, not a retainer
- Refresh on demand · $1,200: a re-measure across the engines plus a seeding refresh, taken when a decision warrants it — no cadence, no retainer.
- Want always-on tracking between refreshes? I'll set you up in an off-the-shelf visibility tracker you own and run yourself. Live watching is a cheap commodity; the strategy is the part you hire me for.
- Proactive check-ins: I can re-run a focused visibility snapshot to flag when models start dropping you — so a refresh is a decision, not a surprise.
Who it's for
This is for you if…
- AI omits you while a competitor gets cited
- You have real distribution to build authentic presence on
- You want earned visibility, not bought placements
This isn't for you if…
- You want to buy citations or astroturf communities
- Your positioning isn't dialed yet (start with GTM Clarity)
Where it fits
One arc: clarify, get found, get command.
Each line stands alone, and each makes the next one work harder. Start where you're stuck; grow into the rest.
Questions
Good questions.
You can see that you're absent for free, but not why, who's winning your citations, or which sources to influence. The Audit's value is the seeding-target map, competitor Share-of-Model, and the roadmap you can't self-serve.
No. Placements are the thing most agencies sell and the thing that doesn't hold. Groundswell earns genuine community consensus across the sources models trust: no bought traction, no faked posts.
Book a Refresh anytime for $1,200 — a re-measure across the engines plus a seeding refresh, taken when a decision warrants it. Want always-on watching in between? I'll set you up in a visibility tracker you own and run yourself. Either way, no monthly retainer.
One next step
When buyers ask AI, is your competitor the answer?
Start with a $1,500 Visibility Audit: the map of exactly where and how to become the answer.
Book a Visibility Audit →