[01] Growth systems for seed–Series B founders & lean teams
Skip the agency retainers. Build the system. Own the growth.
Be clearly understood by your customers and found by the AI those customers ask. Lean systems you own, not agencies you rent.
[02] The problem
Most founders don't have a marketing problem. They have a clarity and visibility problem.
Nobody gets what you do.
You can describe it five ways and none of them land. Customers bounce before they understand your value. The gap isn't your words; it's the position underneath them. We help you get clear on your position and build out your value prop, your ICP (ideal customer profile), and your marketing channels. You leave with clear tactics and systems that are built and running.
AI doesn't mention you.
Buyers now ask ChatGPT, Perplexity, and Google's AI for a recommendation, and your competitor might be the answer. Over half of B2B software buyers start in an AI chatbot. We help ensure that you're in the room when the decision gets made.
[03] The Playbook
Become the incumbent's worst nightmare.
You can punch above your weight when you're clear to the two audiences that decide whether you win: your customers, and the AI they ask.
We build systems, not slide decks. We build autonomy into your team, not dependency on an outside partner.
We design the blueprint and you choose how much we build, from a clean strategy hand-off to a complete execution.
[04] Who you're working with
Stacey Fronek (aka, Fronz)
I'm a serial founder, from tech startups to marketing agencies. I know what it's like to need results without overhead.
I've been producing marketing deliverables for over a decade for companies such as PopSockets, Hotels.com, Xfinity, the Ethereum Foundation, and Protocol Labs. Those stress-tested systems are now productized so a lean team can actually use them.
[05] Proof
Built live, not theorized.
You get a system I've built for myself, not a deck of theory. The work behind these names lives on my portfolio.
[06] The support model
I build it. You own it.
My job is to make your team self-sufficient, then be there when the world changes. Not to bill you while it doesn't.
- Team enablement included in every build.
- On-call hours: prepaid 10-hour packs at $250/hr, use when you want.
- Groundswell Refresh, booked anytime, no cadence: $1,200, never a subscription.
[07] Pricing
A real price to start. A real scope for the rest.
Both product lines have a transparent entry point, and each starter credits 100% toward the bigger builds in its line. Larger builds and fractional engagements are scoped to your team, timeline, and goals.
GTM Clarity
GTM Clarity Jam · Founder
$1,500
2-hour 1:1, recorded. We separate what you sell from how people find it, decide your position, cut to the one urgent customer, and pick the wedge to run. You leave with a sentence, a 90-day plan, and a recap you act on Monday. Team version: $3,000, two 90-min sessions, up to four collaborators.
Book a free intro call →Groundswell
Visibility Audit
$1,500
Where AI is omitting you, why, and the consensus plan to fix it.
Book a free intro call →[08] Free, start now
See your whole business on one page.
The GTM Clarity Starter is a 20-minute exercise that maps your offers, customers, and tactics, and shows you exactly where it's blurry. It's the warm-up for the Jam, and it's free.
[09] One next step
Selling five things to everyone and nothing's landing?
In two hours we separate what you sell from how people find it, decide your position, and pick the one wedge to run for 90 days. Decisions, not a deck. That's the Jam.
Book a Free Intro Call →