Free · GTM Clarity Starter
See your whole business on one page.
A 20-minute exercise to get your offers, your people, and how you reach them in front of you — so the gaps become obvious. The warm-up for the GTM Clarity Jam.
Do this honestly and roughly. Messy is fine — messy is the point. Keep your first-instinct answers; don't polish them yet.
Your offers
List everything you currently sell or could sell — products, services, programs, the retreat, the community, the thing you do “on the side.” For each one, write every way you've described it before. Don't pick the best yet — dump them all.
- “I usually describe it as…”
- “Sometimes I say…”
- “On my site it says…”
Your people
List every type of customer you're trying to reach (or have imagined reaching). For each, write your clearest description of who they are — and if you can, what they're really trying to get done (the job they'd “hire” you for).
- Who they are…
- What they're trying to achieve…
- How urgently they feel it (gut call: low / medium / high)
How you reach them
For each customer, list the tactics you actually use to reach them today — email list, IRL events, social, word of mouth, DMs, a podcast, nothing-yet. Be honest about the “nothing yet” ones — a great customer with no way to reach them is one of the most useful things to find.
- Customer → tactics you use to reach them today…
Connect the dots
Draw lines: offer → customer → tactic. Then just look. Where are the clean lines (right offer, right person, right way to reach them)? Where are the crossed or missing lines? What surprised you?
- Note anything that jumps out.
Grab a template.
Make your own copy and work in it — it's yours to keep. Or use any board you like.
You might hit a wall here — that's expected.
Most founders get to Part 4 and feel one of these:
- “I'm describing the same thing five different ways.”
- “I can't tell which of these is the actual product vs. just how people find me.”
- “I have way more offers and audiences than I can focus on.”
- “My best customers and my best channels don't line up.”
That wall is the most valuable part.
It's not a copywriting problem. It's a positioning decision waiting to be made.
That's the whole job of the GTM Clarity Jam. In two hours of live, senior work we make the calls the Starter surfaces: we separate what you actually sell from how people find it, decide your position, cut your customer list to the one that's urgent, and map why your best-fit buyers aren't converting. You leave with a decided wedge, a sentence you can say out loud, and a 90-day plan you own.
Bring this with you.
Finished, or stuck? Book a GTM Clarity Jam and send your map ahead so we start from it, not from scratch. In two hours we make the calls the Starter surfaces: what you actually sell, who it's urgently for, and the one wedge to run. You leave with a decided position and a 90-day plan you own.
Book your GTM Clarity Jam →Fronz · building systems to give lean teams an outsized presence.